Shopify technical optimization

Shopify stores that load fast and rank well.

I fix the technical side of live Shopify stores. Page speed, theme code, structured data, and the parts of search that Shopify gets wrong. You keep selling while I work.

Tell me what is broken See what I fix
A Shopify branded rocket lifting off at sunset
20+ Years building stores
2017 Shopify only since
2007 House plans since
24h Reply time

Why store owners call

Something is costing you money and you cannot see where.

A slow store loses sales in ways analytics will never show you. These are the calls I get most often.

  • 01Mobile Lighthouse score is in the red and nobody can name the app responsible.
  • 02Collection pages take seconds before a shopper can scroll or filter.
  • 03Products do not appear in Google Shopping, or appear with the wrong price and image.
  • 04A theme edit broke something and the developer who made it is gone.
  • 05Storefront search returns nothing useful, so shoppers leave and buy somewhere else.

What I fix

Four areas, one clean store.

Most projects start in one of these and end up touching all four. I work on existing stores, not just new builds.

01

Speed and Core Web Vitals

I measure the store the way Google and a shopper on a phone measure it, then remove what is holding the page back. Real numbers before and after, not a score to admire.

  • App audit and removal plan
  • Render blocking scripts and CSS
  • Image sizing and delivery
  • Largest Contentful Paint and layout shift
02

Technical SEO

The store needs to be crawlable, describe itself properly, and stop sending Google mixed signals. That is plumbing work, and it is where most Shopify stores quietly lose traffic.

  • Organization, product, and collection schema
  • Canonicals, redirects, and duplicate URLs
  • Collection and navigation structure
  • Google Merchant Center feeds
03

Theme and Liquid development

Custom sections, template fixes, and app conflicts. I write changes so they survive the next theme update instead of disappearing the moment you install one.

  • Custom sections and templates
  • App integration problems
  • Migrations off bloated themes
  • Documented code you can hand to anyone
04

Search and conversion

A shopper who cannot find a product cannot buy it. I fix the path from landing page to product page to checkout, and I test it on a phone with a slow connection.

  • Storefront search and filtering
  • Product page structure
  • Checkout friction and trust signals
  • GA4 events that actually fire

House plan stores

House plans are not a normal catalog.

Thousands of images, CAD files, plan variants, licensing options, and custom requests. I have worked in that niche since 2007 and on Shopify since 2017. I also model and render from your CAD files when the plan needs to look real before it sells.

House plan services

  • Collection structure for large catalogs Design
  • Search and filters that hold up Build
  • Merchant Center feeds for plan catalogs Feed
  • 3D modeling and rendering from CAD Visual

How it works

Audit, fix, hand off.

  1. Step 01

    Audit

    I test the store as a shopper and as a crawler, then give you a written list of what is broken, ranked by what it costs you. You keep the list whether or not we work together.

  2. Step 02

    Fix

    I work through the list in order of impact, on a duplicate theme where needed, so the live store keeps selling the whole time.

  3. Step 03

    Hand off

    You get the changed code, a plain explanation of what changed and why, and no dependency on me to keep the store running.

Shopify tips and tricks

Written for people who have to make it work.

All posts
Oct 30, 2026 How and Why to Add Organization and Collection Schema to Your Shopify Theme If you run a Shopify store, you already get some free SEO wins. When a shopper, or a search engine, visits your product pages, Shopify automatically outputs Product schema in the... Oct 25, 2026 Google Ads UTM Tracking in Shopify: A Simple Fix for Misattributed Sales Add a UTM suffix to your Google Ads account so Shopify attributes PPC sessions and sales to the right source. See the exact UTM code I use in this post. Oct 23, 2026 How to Automate Your Google Merchant Center Feed from Shopify with Google Sheets (A Guide for House Plan Designers) If you sell residential house plans on a Shopify site, you already know that getting your plans in front of the right buyers is half the battle. Google Shopping and Microsoft Shopping...

Send me the store URL.

Tell me what is bothering you about it. I will tell you what I would look at first.

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